Back to collectionAxie’s Revenue Curve Puts the Game’s Appeal on the Agenda
Background: The studio has begun to pay close attention to the new opportunities around blockchain games, and Axie’s revenue curve is rising so quickly that it sounds like a punchline. Today: The team devoted half an hour to discussing Axie’s revenue curve. Impact and next steps: The discussion led the team to separate two questions: whether a game can attract players, and why they stay.
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Background: The studio has begun to pay close attention to the new opportunities around blockchain games, and Axie’s revenue curve is rising so quickly that it sounds like a punchline. At the team meeting, they need to work out what that excitement means for their own project.
Today: The team devoted half an hour to discussing Axie’s revenue curve. Some worried that talk of earning money could eclipse the game itself; others saw players’ behavior as a sign that on-chain play might have real appeal.
Impact and next steps: The discussion led the team to separate two questions: whether a game can attract players, and why they stay. The revenue buzz merits further study, but the studio has not changed its product direction on that basis. They still need to figure out how to make the game enjoyable after talk of earnings fades.