Back to collectionRecord NFT trading meets a fight to keep the artists
Context: The studio was working through the summer with public testing and fundraising underway at the same time. Today: On Sunday, BTC stood at USD 47,000, and weekly NFT trading volume set a record. Impact and next steps: Pressure from the market moved from trading screens into the team’s decisions about who would stay, adding uncertainty to the work’s schedule.
A creative chronicle combining project history with imagined scenes. Story events are not verification of network activity.
Context: The studio was working through the summer with public testing and fundraising underway at the same time. NFT interest outside the team kept rising, but the team still had to focus on making a good game. The market was competing for its artists’ creative skills; the question was how to keep them without letting the hype make decisions for the project.
Today: On Sunday, BTC stood at USD 47,000, and weekly NFT trading volume set a record. The trading frenzy reached the talent market too: the studio’s artists were being offered high salaries elsewhere. The team now faced a concrete choice—let key creative roles slip away or revisit how it retained people—and needed to find out what mattered most to the artists themselves.
Impact and next steps: Pressure from the market moved from trading screens into the team’s decisions about who would stay, adding uncertainty to the work’s schedule. The studio needed to speak with the artists soon and clarify their choices. A market record could not replace a stable creative plan, and no specific retention arrangement had been settled.