Back to collectionAfter Terra’s Collapse, the Studio Protects Cash and Jobs
Background: The fallout from Terra’s collapse had reached game studios as well as token prices. Today: The Terra chain halted twice, and major exchanges began delisting LUNA. Impact and next steps: The studio cut promotion spending to protect its cash and existing jobs, giving developers a basis for continuing on schedule.
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Background: The fallout from Terra’s collapse had reached game studios as well as token prices. After Starport Interactive’s planned playtest was canceled, this studio had to protect its cash and decide what to do about its development schedule and staff.
Today: The Terra chain halted twice, and major exchanges began delisting LUNA. An ecosystem valued at USD 40 billion was wiped out within a week; the group seeking redress even grew larger than the official community group. At an all-staff meeting, the studio decided to move all its cash into conservative custody, keep the schedule, halve the advertising budget, and lay off no one.
Impact and next steps: The studio cut promotion spending to protect its cash and existing jobs, giving developers a basis for continuing on schedule. With less money for advertising, the operations team still had to find a way to show players that work continued without relying on an expensive campaign.