Back to collectionAs NFT Trading Halves, the Studio Rethinks Its Message
Background: The first weekend after Terra’s collapse was drawing to a close, and the studio had already halved its advertising budget. Today: The aftershocks continued: BTC struggled around USD 30,000, and NFT trading across the market fell by half. Impact and next steps: Trading activity could no longer be counted on to draw attention to the game, so promotion had to be reconsidered under the smaller budget.
A creative chronicle combining project history with imagined scenes. Story events are not verification of network activity.
Background: The first weekend after Terra’s collapse was drawing to a close, and the studio had already halved its advertising budget. The operations team had planned to keep promoting its cards, but community talk still revolved around losses, making the usual conversation about collecting difficult.
Today: The aftershocks continued: BTC struggled around USD 30,000, and NFT trading across the market fell by half. The operations team did not treat the quiet as proof that players had suddenly stopped liking the game. It chose to focus its next round of communication on gameplay and work in progress. Some worried that this would make new cards harder to notice, and that disagreement remained unresolved.
Impact and next steps: Trading activity could no longer be counted on to draw attention to the game, so promotion had to be reconsidered under the smaller budget. The team’s next task was to explain through existing channels what players could take part in and watch whether returning players remained interested. For now, there was too little to say when the market might recover.