Back to collectionFour Months of Decline Sharpen the Studio's Questions
Background: The studio was preparing to assess feedback from season two while discussing the infrastructure option in its roadmap. Today: A monthly blockchain gaming report said active wallets across the industry had declined for four consecutive months. Impact and next steps: The report gave the recent recovery in logins a reason for caution, but could not by itself explain why this game's players came or left.
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Background: The studio was preparing to assess feedback from season two while discussing the infrastructure option in its roadmap. Both lines of work would take staff time. The team needed to understand whether it faced problems peculiar to its own game or a broader industry downturn.
Today: A monthly blockchain gaming report said active wallets across the industry had declined for four consecutive months. In conversation after a meeting, operations worried that a brief burst of activity could conceal a retention problem. The production team countered that focusing only on an industry trend could obscure obstacles players actually encountered in the game. Both agreed to bring season feedback into their respective work discussions.
Impact and next steps: The report gave the recent recovery in logins a reason for caution, but could not by itself explain why this game's players came or left. The studio still needed to hear specific feedback and decide the order for addressing gameplay problems. It also had to assess the infrastructure option's costs separately; an industry downturn could not make that choice for the team.