Back to collectionPopulus Cup introduces a conditional referral campaign
Ex Populus introduced Populus Cup as a weekly referral campaign, with rewards for the top 3 referrers and a process for reporting suspicious invitations. The published terms reserved broad discretion to disqualify participants or discontinue rewards. For research on acquisition costs, the relevant distinction is between an advertised incentive and a contractual payment obligation: this campaign supplied the former, not an assured cost per new member or a measured retention rate.
Ex Populus introduced Populus Cup as a weekly referral campaign, with rewards for the top 3 referrers and a process for reporting suspicious invitations. The published terms reserved broad discretion to disqualify participants or discontinue rewards. For research on acquisition costs, the relevant distinction is between an advertised incentive and a contractual payment obligation: this campaign supplied the former, not an assured cost per new member or a measured retention rate.