Back to collectionA New Season Lifts Weekly Play
With staffing tight, the studio needed to sustain its existing gameplay. The day was relatively calm. Compared with earlier worries about participation, the 5% rise gave the team something concrete to observe, but did not show that interest would sustain itself.
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With staffing tight, the studio needed to sustain its existing gameplay. Discussion of the new card game concept had not yet become a plan for players to try it. The team therefore cared particularly about whether the new season would bring people back.
The day was relatively calm. Weekly active participation in gameplay rose by 5%, which the team attributed to the new season. Someone wanted to build on it with more events; another worried that events would pull scarce staff away from the basic experience. They decided to hear what players found worth returning to in the new season before setting the next work priorities.
Compared with earlier worries about participation, the 5% rise gave the team something concrete to observe, but did not show that interest would sustain itself. Next they needed to understand why players stayed and choose how to divide effort between events and the basic game experience.