Back to collectionA Two-and-a-Half-Year Runway Without an Ad Budget
Three Arrows Capital’s crisis had stalled the studio’s funding talks. Finance recalculated the runway at two and a half years under a revised spending plan and cut the advertising budget to zero. For now, the studio chose to stay in touch through its existing community and reserve its limited funds for making the game.
A creative chronicle combining project history with imagined scenes. Story events are not verification of network activity.
Three Arrows Capital’s crisis had stalled the studio’s funding talks. At Friday’s meeting, finance needed to show how long the available cash could last, while the production team worried that players might lose sight of the new game.
Finance recalculated the runway at two and a half years under a revised spending plan and cut the advertising budget to zero. Someone asked whether withdrawing promotion just as the concept art was drawing questions would let the conversation fade. Finance replied that paid exposure would have to come at the expense of production time.
For now, the studio chose to stay in touch through its existing community and reserve its limited funds for making the game. The community team planned to gather players’ most common gameplay questions so the studio could decide which to answer first. How to keep reaching new players without advertising remained unresolved.