Back to collectionDefining the Company Beyond a Studio or a Card Seller
Background: Signing deals and pursuing financing had brought the studio growing outside attention, but people could still confuse what kind of company it was. Today: At five in the evening, the narrator and another co-founder joined a Twitter audio session hosted by someone else. Impact and next: Explaining the company publicly forced the team to connect its deals, games, and collectibles in one business logic, and made “publisher” more than an internal label.
A creative chronicle combining project history with imagined scenes. Story events are not verification of network activity.
Background: Signing deals and pursuing financing had brought the studio growing outside attention, but people could still confuse what kind of company it was. An evening audio event offered a rare chance: hosted by someone else, for an audience outside their own community, the narrator and a fellow co-founder had to explain the company clearly.
Today: At five in the evening, the narrator and another co-founder joined a Twitter audio session hosted by someone else. For the first time, they explained the company fully in an outside forum: it was a publisher of on-chain metaverse games, not a game studio or a seller of collectible cards.
Impact and next: Explaining the company publicly forced the team to connect its deals, games, and collectibles in one business logic, and made “publisher” more than an internal label. Whether the new audience understood—and how it would view the company afterward—remained to be seen. The team still had to show through later projects that this identity could take practical form.