Back to collectionRiftstorm reports playtest scale without a revenue measure
Xai reported more than 110,000 hours played and more than 110,000 downloads for Riftstorm's first playtest. Hours and downloads measure different aspects of a trial and cannot be treated as a count of retained customers. Comparing them with a later cohort, acquisition spending and revenue would help assess whether trial reach translated into sustained demand. The announcement itself did not provide those commercial measures.
Xai reported more than 110,000 hours played and more than 110,000 downloads for Riftstorm's first playtest. Hours and downloads measure different aspects of a trial and cannot be treated as a count of retained customers. Comparing them with a later cohort, acquisition spending and revenue would help assess whether trial reach translated into sustained demand. The announcement itself did not provide those commercial measures.