Back to collectionRaijin Turns Toward Players Already on Steam
While the halving and the airdrop date occupied the community, the Raijin team faced another question: how to make players willing to try the platform. The price recovered slightly after the halving to $0.047. The piece made the platform’s direction clearer, but a direction alone could not remove confusion from the player experience.
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While the halving and the airdrop date occupied the community, the Raijin team faced another question: how to make players willing to try the platform. A-Zhen had moved from chain-side work to onboarding and often dealt with the steps players encountered on their way from Steam to Raijin.
The price recovered slightly after the halving to $0.047. The team published an unusually long piece about Raijin. It argued that, instead of competing for the limited users in crypto, the platform should bring in hundreds of thousands of real players already playing on Steam. A-Zhen brought that argument down to a practical question: could players understand the linking steps and reward conditions? She planned to collect the explanations most likely to stop them and discuss them with her onboarding colleagues.
The piece made the platform’s direction clearer, but a direction alone could not remove confusion from the player experience. For A-Zhen, the next step was to make the existing process easier to understand, rather than claim the article proved its scale. She still needed onboarding feedback to learn which explanations actually held players up.