Back to collectionLAMOverse Connects Collectibles to Games, AR, and Figures
Background: With only a day left before the first LAMO sale, the studio needed to explain how collectible characters would enter games and other media. Today: Twenty hours before the sale, the studio gave its first full account of LAMOverse: every collectible character could be used in computer and console games, appear as an augmented reality experience on phones, and be redeemed by early holders for a limited physical figure. Impact and next: Pre-sale communication shifted from describing collectibles alone to explaining the experiences they might connect, giving buyers a more concrete basis for deciding what the collectibles meant to them.
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Background: With only a day left before the first LAMO sale, the studio needed to explain how collectible characters would enter games and other media. The community had already heard the “light competition plus social” direction; the task now was to make the vision clear without presenting an experience that had not launched as already delivered.
Today: Twenty hours before the sale, the studio gave its first full account of LAMOverse: every collectible character could be used in computer and console games, appear as an augmented reality experience on phones, and be redeemed by early holders for a limited physical figure. The announcement called it the industry’s first truly interoperable metaverse. That claim linked characters, devices, and physical collectibles in one route, while setting expectations for what “interoperable” meant.
Impact and next: Pre-sale communication shifted from describing collectibles alone to explaining the experiences they might connect, giving buyers a more concrete basis for deciding what the collectibles meant to them. But computer, console, phone, and figure experiences were still part of the studio’s stated plan; players would have to wait for game development and follow-up plans to see when they arrived.